Device Retargeting

In Glimr's retargeting offering you can target on specific device makes and models. To do this you click Retargeting > Create, fill in the name and tags of the audience, and click the Device-tab.

This value is based on the technical device name specified by the manufacturer. For example: To target iPhone 7, the technical device name is iphone9.

Finding the technical device name

iOS

This can be a bit tricky. All Apple devices follow a pretty standard naming scheme, and Wikipedia has summarized them pretty well. Check it out here: https://en.wikipedia.org/wiki/List_of_iOS_devices

The field you are looking for is Hardware strings.

Android

A list of hardware names for Android devices can be found in this PDF:

https://storage.googleapis.com/support-kms-prod/55CB98F98AF3955A49708F44F2CA562858E2